“Design is Relationships” – Paul Rand

Alexandra BustraanDesign and Marketing Leave a Comment

Design isn’t just about making things look good—it’s about making them feel right. It’s about connection. Whether it’s a logo, a website, or an advertisement, design is a conversation between the creator and the audience. Design is Communication Paul Rand’s …

Creativity vs. Design: Where Imagination Meets Structure

Alexandra BustraanDesign and Marketing Leave a Comment

Creativity vs. Design: The Art of Controlled Chaos “Creativity is allowing yourself to make mistakes. Design is knowing which ones to keep.” – Scott Adams This quote perfectly captures the delicate dance between creativity and design. Creativity is wild, unpredictable, …

The Feel Factor in Branding and Marketing

Alexandra BustraanDesign and Marketing Leave a Comment

The best branding doesn’t just sell—it makes you feel something. When branding and messaging are done right, three things happen instantly: This isn’t about throwing buzzwords into a tagline or stuffing jargon into an ad. It’s about connection. Branding isn’t …

When Your Boss Becomes Your Biggest Design Challenge

Alexandra BustraanDesign and Marketing Leave a Comment

Boss: “Make the text bigger.”Me: “If we go any bigger, it’ll be unbalanced.”Boss: “I don’t care!” If you’ve ever worked as a designer under someone with zero design knowledge, you know the struggle. You spend years honing your craft—learning about …