Resume | AlexandraGrace Designs

Bio

I am a multi-disciplinary visual storyteller who transforms concepts into vivid visual realities. With excellent interpersonal skills and a highly collaborative work ethic, I thrive in fast-paced, deadline-driven environments. My proficiency in prioritization and organization ensures that the quality of my work remains consistently high, no matter the pressure.

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Education

Bachelors of Fine Arts in Graphic Design
Liberty University | Lynchburg, VA
May 2019 – December 2021
Honors: Summa Cum Laude, GPA 4.0,
Dean's List for 7 semesters

Certification

The Complete Adobe After Effects Bootcamp: Basic to Advanced
Udemy | January 2024
Credentials

CERTIFICATION

Adobe Premiere Pro CC Masterclass: Video Editing in Premiere
Udemy | November 2023
Credentials

CERTIFICATION

HTML, CSS, and JavaScript for Web Developers
John Hopkins University | October 2023
Credentials

Work Experience

Design Experience

Lead Graphic Designer

GFI Academy | Spring, TX January 2024 – Present

Graphic Designer

GFI Academy | Spring, TX
Jan 2023 – Present

Create high-performing paid ad content for GFI Academy, TotalTech, SportsPatio, and SoccerHub, boosting GFI Academy conversions by 7.8% and TotalTech by 33.09%.
Develop engaging social media content for GFI Academy, TotalTech, SportsPatio, and SoccerHub, using implementing engaging design and strategic branding initiatives, boosting GFI Academy followers by 42.8% and expand reach to 1.2 million with 158.6% growth.
Redesigned and manage updates for the GFI Academy website, boosting web engagement by 11.93% and conversions by 11.88%, and developed three new websites for TotalTech, SoccerHub, and SportsPatio from scratch.
Led a transformative rebrand for TotalTech by creating a new logo, brand voice, and color palette. Additionally, developed branding for SportsPatio, SoccerHub, and GFI Rec, establishing distinct identities and enhancing their market presence.
Create eye-catching outdoor signage, advertising flyers, informational brochures, branded merchandise, and event-specific t-shirts for GFI Academy, TotalTech, SportsPatio, and SoccerHub.

Graphic Design Associate

RLMT | Tomball, TX February 2022 – December 2023

Graphic Design Associate

RLMT | Tomball, TX
Feb 2022 – Dec 2023

Developed layouts and original illustrations, utilizing typography for in-house and advertising print collateral while adhering to budget restrictions and brand standards.
Produced visual content for social media, enhancing online presence and engagement.
Designed new logos for various branch departments, ensuring differentiation while maintaining brand consistency and identity.
Collaborated in the development of the website for improved user experience.
Participated in over 15 collaborative projects, contributing to a 400% increase in congregational membership.
Recognized for innovation and appointed to lead creative direction from concept to final production on multiple projects.

Graphic Design Intern

RLMT | Tomball, TX May 2021 – October 2021

Graphic Design Intern

RLMT | Tomball, TX
May 2021 – Oct 2021

Photographed and edited staff portraits for the website and collaborated on website updates and enhancements, contributing to an improved user experience.
Designed a distinctive logo for a newly established branch department.
Crafted a comprehensive branding guideline to ensure consistent visual identity.
Produced in-house and client-facing print collateral and dynamic advertising campaigns.
Designed engaging social media content to drive meaningful engagement with the audience.
Led a successful fall campaign, designing banners, flyers, and digital assets for paid ads, social media, and web, resulting in a 150% increase in Fall Festival attendance compared to the previous year.

General Experience

Retail Merchandiser

Hallmark | Spring, TX
2019 – 2021

Executed display blueprints, and ordered and restocked merchandise.

Lead Teacher

nCourage Kids | The Woodlands, TX
2018 – 2019

Facilitated a sensory learning environment for children aged 12 to 24 months.

Owner and Designer

AlexandraGrace Designs | eCommerce
2017 – 2020

Collaborated with clients to create personalized, hand-made pyrography products.

Owner and Instructor

Lexi's Painters | Raleigh, NC
2017 – 2018

Instructed children, 3 to 10 years, on correct art techniques through kinesthetic learning.

Art Coordinator and Lead Teacher

Childcare Network | Raleigh, NC
2015 – 2018

Developed monthly art curriculum to promote sensory learning.
Led a class of 3-year-olds, fostering their social, educational, and physical development.

Software Familiarity